Don't aim at success.

The more you aim at it and make it a target, the more you are going to miss it.

For success, like happiness, cannot be pursued;

it must ensue, and it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself.

Happiness must happen, and the same holds for success: you have to let it happen by not caring about it.

I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge.

Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it 

― Viktor E. Frankl, Man's Search for Meaning

After being chopped into pieces A now Speaking Sandwich Bread has THE Answer to the ONE Question.

Creativity and Motivation are interlinked.           

One of the things "Being Creative" means is that you need to be prepared to throw all you knew overboard because one new thing came up that renders all prior achievement and result obsolete.

You need to be prepared to start from scratch over and over again

Especially when you are venturing into new Territory and when you are being extremely Creative.

Therefore…

If you are not extremely Motivated at the same time and guided by a very bright and clear Vision of the Future. You will not come very far and just stop when you discover that after climbing that mountain top a vast and still unexplored Territory reveals itself infront of your eyes.

If we truly want to be Creative we need to understand what Motivates us.

I have found that in my experience NO distribution channel should ever be disregarded if your Goal as a brand is to build a strong longterm standing with your customers.

Very often brands find themselves stuck in an old fashioned distribution paradigm caused by a false sense of loyalty they have towards their dealer network and they do not recognize that this policy achieves nothing else than to limit the brands' reach and standing with the most important chain in the Element :

The customers.

I am setting up distribution networks since more than 15 years now and i am often confronted with this very limiting belief. I have found that once a brand follows a more open policy in this area it only brings benefits to how the brand is perceived by the customer and it has the great potential to affect the brands' bottom line financial result in a positive way as well.

The message a brand should write on its Flag for the whole world to see when it comes to distribution is the following :

YOU, Customer are very important to us. Actually without YOU there would be no US.
WE designed this Product having YOU in mind all along the way.
WE want to give YOU every possibility and remove ALL blocks in order to make it possible for YOU to get your hands on our Product even if you live in the middle of nowhere and the next dealer is like 100 miles away.
If there is no dealer around WE will be there for YOU send it in for repairs.

WE have put our Heart and Soul into this and WE are sure that it will add a new Quality to your Experience.
Our Product is available to you thru these Dealers here…..
if you do not have a Dealer near you or if you have a Dealer that does not Stock our Product you can buy it directly from us or thru our trusted online distribution Partners such as …….

We are always here for you to answer any questions you might have or if you need any help with our Product even after you bought it. If YOU are not happy with our Product for any Reason simply put it back into the box (undamaged) and we'll pick it up again and refund you the Money.

Now, some of you will say wohoo wait a minute i will get inundated with an avalanche of returns.

YES if your product is Crap.

and should that be the case you know what else that can do for you ? it gives you the great opportunity to learn and improve. Negative customer feedback always has that very big opportunity to improve your Product within.

but mostly NO

If the customer has the choice to send it back my numbers and my experience tells me that 2 to 3 % out of a 100 will ever do that it doesen't matter if it's a digital or a physical product.

And i tell you something else you actually do not want those 2 to 3% keeping your product they do not like and share bad experiences with their friends or family because there is not greater force that can WEAKEN your brand than an unhappy customer, especially in todays connected world.

Now as a brand you got to do your homework and help the Customer with his choice.
I call this the Sale before the Sale and what this is is basically taking the customer thru a Process where each and every question he might ever have about the Product is resolved before he even takes his creditcard out.

The Internet gives us this opportunity to deliver all these pieces of information to the customer in an automated and resource friendly way and we need to use it in every way we can. Especially when it comes to a new Product that is new to the Market.

The principle is that a brands' reach cannot depend on some 19 year old kid in a bad mood or anybody else ie.Dealer  that had a bad weekend and that doesen't stock my item or doesen't treat the customer the way, I, the brand envisioned it when i created my Product.

Another dynamic in distribution is that dealers start stocking when customers come and ask for it just another argument to focus on the customer.

Be creative, create Value and always focus on what is important to the other person first.

Standing under a Tree be aware that there is a massive Structure and Rootsystem beneath the Ground that makes the Visible part possible. Structuring the Invisible to generate the Tangible Visible is my Credo.

Envy is the religion of the mediocre.

If there is one TRUTH about Entrepreneurship
than it is this one : You got to stay FLEXIBLE and that at all TIMES.
YOU got to be ready to do the whole exercise.

Again, Again And Again.

LOOSE, FAIL-STAND  UP.

Again, Again And Again.

Just because things did not work out
THE WAY you wanted them to
doesn't give YOU any justification
to whine about it like a little child.

This is your EGO standing in your way
a part of yourself that can be very successful
in blocking you from PROGRESS and EVOLUTION.

FEAR and FRUSTRATION just restrict your VISION.

If you devote yourself to these STATES OF MIND
You will not see the ROAD AHEAD anylonger,
but just a HAZE and ultimately DARKNESS.
you'll feel devoid of CHANCE and POSSIBILITY.

And YOU DON'T WANT that !!!

There are NO REAL OBSTACLES
that is MORE than a FACT NOW.
The ONLY Obstacle is YOU
and your WORLD of THOUGHTS.

THAT'S INSIDE YOUR HEAD
it has NOTHING to do with what's OUT THERE !!!
Be CONSCIOUS about that.

AHEAD lie many possibilities
and a WEALTH of CHOICES,
and ULTIMATE ABBUNDANCE.
Both of which you FAIL TO SEE

That is if you get stuck by letting  FEAR creap in.

You got to be READY and KNOW that you CAN loose it all

BECAUSE sooner or later YOU WILL.

ALL the things you thought to be Important
will then depart from YOU and at THE END
what will be left IS ONLY YOU.

YOU IS ALL YOU GOT.

and……

ALL YOU'LL EVER HAVE.

The only thing that you will NOT LOOSE are the things
you LEARNED along the WAY, the KNOWLEDGE you GAINED,
the things you SAW and EXPERIENCED, The ROAD you walked on.
NO ONE and NOTHING can EVER take that from you.

It became a part of YOURSELF.

It's INSIDE YOU.

That is your VALUE and that is your WEALTH.

You are WEALTHY beyond MEASURE.

KNOW THAT !!!

OPEN UP and simply ACCEPT this UNIVERSAL TRUTH.

YES !!!

The JOURNEY is the REWARD

There was a blind man sitting on the Sidewalk.
He had positioned a Hat at his feet and infront
of it, onto a Cardboard, he had written the fol-
lowing words:

“I am blind please help me”.

A Marketer that was accidentally passing by
stopped and saw that there were just a few
Coins inside the Hat.
He bent forward and threw some money into it
and then, without asking the blind man,
he took the Cardboard into his hands, turned it
around and wrote a different Phrase onto it.

In the Afternoon after work the Marketer on his
way home, passed again by where the Blind Man
was sitting. He noticed that now the Hat was full
of Coins and Banknotes.

The Blind Man recognized the Marketer by the
sound of his Shoe’s and asked if he was the one
that earlier in the Day had written something onto
his Cardboard.

The Marketer answered: “Yes”.

The Blind Man went on and asked: “What did you write on it ?”

“Nothing untrue… I just rewrote your words in a different way”
replied the Marketer who smiled and then walked away.

The Blind Man never found out that onto his Cardboard were written the words:

“It’s Spring now but i cannot see it”.

FAILURE does not exist, it is a invented Concept.

Humans invented it, it’s a Fabrication of the MIND.

FAILURE indeed is a limiting belief and rooted in FEAR.

The UNIVERSE/CREATION we live in & we are a part of,

is not based on Fundamentals of FAILURE but rather

laws rooted in EVOLUTION, GROWTH and EFFICIENCY.

You can eliminate the whole notion of FAILURE by simply

learning from it, while stopping to attach a MEANING

to this IMAGINARY concept at the same time.

FAILURE has no MEANING.

Next time when the notion of FAILURE takes posession

of your perception of REALITY again, just stop, take

a step back and look at the EXPERIENCE and think

about what you’ve learned from it.

You will find that when you compare The LESSON

that you’ve got with the PRICE that you payed for it.

You will always realize that the LESSON was a BARGAIN.